Definition
Entity clarity is the opposite of sending mixed signals about who the site is or what it is about.
It comes from consistent naming, topic clustering, related definitions, and a content model that shows relationships across the library.
In Practice
A site with consistent glossary language, clear service names, and portfolio-style directory pages gives AI systems stronger entity clues.
A site with disconnected pages and no visible relationship model looks more generic.
Worth Knowing
Entity clarity supports both AI retrieval and future internal portfolio management.
A glossary can improve entity clarity because it defines the site's vocabulary in its own terms.